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how to increase instagram followers

how to increase instagram followers

Many brands have made Instagram a cornerstone of their social presence, driving traffic to landing pages, growing conversions, and building engaged audiences. so ask how to increase instagram followers .

It may be time to learn how to sharpen up your Instagram strategies for getting more real, organic followers if your profile isn't quite as robust as you would like.

In order to create a unique experience, you'll need a larger audience.

There's a difference between organic and non-organic: sometimes brands take the easy way out when trying to get more Instagram followers.

There are a lot of sites that offer paid likes and followers, but these shortcuts are never worth it because Instagram's algorithm regularly updates to weed out paid, low quality accounts and interactions.

Additionally, the number of followers on Instagram doesn't mean anything if they don't represent an engaged fan base that makes purchases, visits your landing pages, and shares your brand with friends and followers.

increase instagram followers by following these tips.

10 Ways to increase Instagram followers

1. Optimize your Instagram account

In order to figure out how to increase instagram followers , you need to first make sure your account is fully optimized.
Consider the Instagram bio of your brand as the "homepage" of your account.
How will people know that the account belongs to your brand without a bio, caption, username, or profile image?
The bio and image you use on Instagram help to form the foundation of your brand.
Optimizing your Instagram account is essential if you want to drive traffic from Instagram to your site through the link in your bio.
When in doubt, link to marketing or product pages related to keywords, hashtags, or campaigns you have on your Instagram account.
You can link to your homepage, but why not provide a seamless transition from your bio to your website?
Due to these factors, IG link landing pages that host relevant links to recent pieces of content mentioned on a brand's feed are gaining popularity, as well as “link in bio” posts that encourage audiences to visit those links.
As a result, your username should be as search-friendly as possible, which means staying close to your actual brand name.
Whenever possible, shorten your company name to something your target audience will recognize.
Keeping your username consistent with your other social media handles is the best way to avoid numbers or special characters.
Optimizing your Instagram account can be accomplished by creating and following an Instagram marketing strategy.
To get started, download our free guide.

2. Keep a consistent content calendar

When you are increase instagram followers , posting content at random and haphazard times is the worst thing you can do.

You shouldn't make users forget they followed you in the first place if you're lucky enough to get users following you in the beginning.

Maintain a regular posting schedule to combat this.

For most brands, posting more than once a day isn't advisable because spam is contagious, but whatever your cadence, make sure it's consistent.

Approximately 200 million Instagram users log on each day, so you can reach an even wider audience by posting several times throughout the day.

The best times to post to Instagram depend on multiple factors, so we have conducted our own research to determine when is the best time to post. Below are the results of our research for the best times across all topic areas:

3. Schedule Instagram posts in advance

In spite of changes to Instagram's algorithm, posting at the right time can still improve your posts' visibility by enhancing the overall engagement they receive.

You can do a lot to raise your brand's visibility, and one of them is scheduling Instagram content with Sprout Social.
Your brand can easily schedule content with our newest tools to get increase instagram followers.
Content can be scheduled in advance so that your entire team is aware of campaigns and schedules.
It's always smart to plan out your content in advance, and with our Instagram scheduling tools, you can reach your audience and keep your content fresh at the same time.
Sprout's patented ViralPost feature can also automate this process for you.
It analyzes your own account's engagement history and determines the best times for you to post algorithmically.

4. Get partners and brand advocates to post your content

It's essential to know the value of your audience when you're trying to obtain more Instagram followers.

You will attract more buyers and interested customers as your follower count grows (organically).
Getting in front of your customers and being present is the best way to get their attention.
Maintaining a presence on both your own and others' Instagram accounts is essential.
You can get your brand in customers' feeds by sponsoring user-generated content.
You can get your brand in customers' feeds by sponsoring user-generated content.
By creating social proof, you show your fans that they care enough to repost your content or create their own UGC.
Getting your handle in front of a much larger audience is another option.
Work with influencers in your industry who have large Instagram followings to share your content with their audiences.
Make sure what you offer is valuable.
Avoid sounding too salesy.
Build your Instagram following through marketing collaborations with other businesses.

5. Avoid fake Instagram followers

Instagram accounts with fake increase instagram followers differ greatly from those with real followers.

Purchasing Instagram followers might seem like a great idea, but the backlash far outweighs the benefits of organic follower growth.
Fake Instagram followers usually do the following:The account's credibility will suffer if users come to an inactive Instagram feed that has tens of thousands of followers.

Don't take advantage of new followers.

For better engagement, build trust and long-term relationships.
Your acquired bot or unmanned new followers won't be purchasing anything: Buying followers might seem easier, but your followers will not be purchasing anything.
Instagram followers follow brands for a reason-they like what you post or what your company stands for in general.
They spend real money and bring monetary value to your business. 
Produce little or no buzz: If you have 10,000 fake followers, how many will comment, like, and share your content?
Instagram will almost certainly delete these bot or fake accounts, making your posts seem like engagement graveyards.
You can engage with real people on Instagram by sharing, liking, commenting and tagging.
Furthermore, these users appreciate it when someone else responds.
Lush Cosmetics, for example, answers a variety of product questions, leading users to come back, follow or share.
As long as these interactions exist, they will always be more valuable than inactive followers.

6. Showcase your Instagram everywhere

Unless you promote your Instagram, how are people going to find your account?

Be sure to add your Instagram page to your website and other social media profiles.
One of the best ways to get discovered is to create visibility and awareness.
You need to let people know where to find you on Instagram if you want to get more followers.
You might consider adding social media buttons to your website and blog to promote social sharing across all your networks and to direct people to your Instagram profile.
Cross-promotion across your social media accounts is also a great idea.
For example, the Museum of Modern Art uses Twitter to promote its Instagram account.
Make use of your other social media accounts to bring users to your Instagram account.
Don't just ask for a follow, though. Your Instagram should instead focus on promoting unique content so that users will follow you.
Due to Instagram's many video and content features, such as Stories, IGTV, and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

Understanding what content your followers want is easier said than done, but it's smart to do so.

There are some types of content that do better on Instagram than others.
That's why testing is so important.
A small detail can make all the difference, whether it is filters, captions, content types, or post times.
So you know your content is popular, stay on top of Instagram trends.
Consider investing in Instagram analytics tools to take your brand's analysis to the next level.
As a result, Instagram content can be more easily tracked, benchmarked, and analyzed across accounts.
Use different filters, captions, and other tools to analyze what works best for your audience so you can be confident in your content strategy.
Analyzing your competitors is a good place to start if you are unsure of where to begin.
It's fine to take notes on what your competitors are doing or posting that drives engagement, but don't directly copy them.
Researching your competitors can pay off.
Get a look at what's working for other brands in your industry by checking out our Instagram Competitors report.

8. Get the conversation started

Through conversation, you can make users aware of your Instagram account.

In the 2020 Sprout Social Index, consumers report a preference for visual content like photos and videos (68%) followed by text posts (30%).

The perfect fit for this audience profile is Instagram, which pairs eye-catching visuals with captions that can be just as engaging when you master the art of writing Instagram captions.

As people continue to use social media as their primary contact with brands, whether it is to ask off-the-cuff questions or to express their praise for their favorite brands, social media is the place to be.

Your business will benefit from being communicative and supportive on Instagram.

Respond to as many comments or questions as possible, since it could mean the difference between gaining a new customer, getting a new follower or improving your relationship with your audience.

According to our Index research, 89% of consumers will buy from a brand after following them on social, so it's essential to attract the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

With hashtags, you can gain followers on Instagram easily.

We have been using hashtags as a tool to discover and extend our reach on social media for years.

You want to build your community of followers by using hashtags as a marketer.

Start by finding hashtags that are not too crowded.

This theory is illustrated by the fact that the hashtag #love has more than 184 million photos associated with it, according to Social Media Examiner.

It's not easy to stand out among millions of images and videos on Instagram.

The hashtags you use should be ones that people in your target audience are more likely to check.

When relevant connections are made, your account will be more likely to be followed by these users.

In order to group posts around hyper-relevant content to your brand and campaign, you may want to use branded hashtags.

M&Ms does an excellent job of focusing hashtags on events in which they are participating.

#mmspotlight is used to directly target its audience at the concert event and create awareness using hashtags.

The proper use of hashtags on Instagram also requires understanding how they perform.

And you can check hashtag performance and usage data directly from Sprout Social's hashtag analytics tools to see which hashtags are working best.

Be aware of what you're tagging before you jump into the hashtag universe.

10. Make your Instagram followers happy

Finally, when you make your Instagram followers happy, you will see the results in increased audience numbers.

Make sure you implement all the tips we gave you for brainstorming and scheduling content in a way that matches your brand voice.

Alternatively, avoid appearing needy, sales-driven, or robotic.

In many cases, this means sprinkling in posts that are legitimately meant to bring smiles to followers' faces and boost customer engagement.

Don't forget to share content with your followers on your personal feed as if they were friends: this might include posting memes, inspiring updates, or just re-sharing interesting photos or artwork (all properly credited, of course) that can boost your followers' mood throughout the day.

More tips for increase instagram followers

The process of gaining an Instagram following is multifaceted.

Your strategies will be more effective if you are familiar with best practices on the network.

Here are some of the most important IG essentials you need to know: 

Here are 13 ways to promote your Instagram account in a way that actually works

How to spice up your account with Instagram posts

The best way to regram on Instagram

to gain more followers

What to include in your Instagram bio to get more followers

How are you growing your Instagram following?

You can increase your reach by utilizing these tips to get followers on Instagram, which continues to grow in popularity with audiences.

You can start a free trial today if you're ready to use Sprout's powerful tools to manage your Instagram account.

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