how to increase instagram followers
Many brands have made Instagram a cornerstone of their social presence, driving traffic to landing pages, growing conversions, and building engaged audiences.
It may be time to learn how to sharpen up your Instagram strategies for getting more real, organic followers if your profile isn't quite as robust as you would like.
In order to create a unique experience, you'll need a larger audience.
There's a difference between organic and non-organic: sometimes brands take the easy way out when trying to get more Instagram followers.
There are a lot of sites that offer paid likes and followers, but these shortcuts are never worth it because Instagram's algorithm regularly updates to weed out paid, low quality accounts and interactions.
Additionally, the number of followers on Instagram doesn't mean anything if they don't represent an engaged fan base that makes purchases, visits your landing pages, and shares your brand with friends and followers.
Get more Instagram followers by following these tips.
10 Ways to increase Instagram followers
1. Optimize your Instagram account
2. Keep a consistent content calendar
When you are trying to get followers on Instagram, posting content at random and haphazard times is the worst thing you can do.
You shouldn't make users forget they followed you in the first place if you're lucky enough to get users following you in the beginning.
Maintain a regular posting schedule to combat this.
For most brands, posting more than once a day isn't advisable because spam is contagious, but whatever your cadence, make sure it's consistent.
Approximately 200 million Instagram users log on each day, so you can reach an even wider audience by posting several times throughout the day.
The best times to post to Instagram depend on multiple factors, so we have conducted our own research to determine when is the best time to post. Below are the results of our research for the best times across all topic areas:
3. Schedule Instagram posts in advance
In spite of changes to Instagram's algorithm, posting at the right time can still improve your posts' visibility by enhancing the overall engagement they receive.
4. Get partners and brand advocates to post your content
It's essential to know the value of your audience when you're trying to obtain more Instagram followers.
5. Avoid fake Instagram followers
Instagram accounts with fake followers differ greatly from those with real followers.
Purchasing Instagram followers might seem like a great idea, but the backlash far outweighs the benefits of organic follower growth.
Fake Instagram followers usually do the following:The account's credibility will suffer if users come to an inactive Instagram feed that has tens of thousands of followers.
Don't take advantage of new followers.
6. Showcase your Instagram everywhere
Unless you promote your Instagram, how are people going to find your account?
7. Post content followers want
Understanding what content your followers want is easier said than done, but it's smart to do so.
8. Get the conversation started
Through conversation, you can make users aware of your Instagram account.
In the 2020 Sprout Social Index, consumers report a preference for visual content like photos and videos (68%) followed by text posts (30%).
The perfect fit for this audience profile is Instagram, which pairs eye-catching visuals with captions that can be just as engaging when you master the art of writing Instagram captions.
As people continue to use social media as their primary contact with brands, whether it is to ask off-the-cuff questions or to express their praise for their favorite brands, social media is the place to be.
Your business will benefit from being communicative and supportive on Instagram.
Respond to as many comments or questions as possible, since it could mean the difference between gaining a new customer, getting a new follower or improving your relationship with your audience.
According to our Index research, 89% of consumers will buy from a brand after following them on social, so it's essential to attract the attention and loyalty needed to convert a visitor to your profile into a follower.
9. Find hashtags that convert
With hashtags, you can gain followers on Instagram easily.
We have been using hashtags as a tool to discover and extend our reach on social media for years.
You want to build your community of followers by using hashtags as a marketer.
Start by finding hashtags that are not too crowded.
This theory is illustrated by the fact that the hashtag #love has more than 184 million photos associated with it, according to Social Media Examiner.
It's not easy to stand out among millions of images and videos on Instagram.
The hashtags you use should be ones that people in your target audience are more likely to check.
When relevant connections are made, your account will be more likely to be followed by these users.
In order to group posts around hyper-relevant content to your brand and campaign, you may want to use branded hashtags.
M&Ms does an excellent job of focusing hashtags on events in which they are participating.
#mmspotlight is used to directly target its audience at the concert event and create awareness using hashtags.
The proper use of hashtags on Instagram also requires understanding how they perform.
And you can check hashtag performance and usage data directly from Sprout Social's hashtag analytics tools to see which hashtags are working best.
Be aware of what you're tagging before you jump into the hashtag universe.
10. Make your Instagram followers happy
Finally, when you make your Instagram followers happy, you will see the results in increased audience numbers.
Make sure you implement all the tips we gave you for brainstorming and scheduling content in a way that matches your brand voice.
Alternatively, avoid appearing needy, sales-driven, or robotic.
In many cases, this means sprinkling in posts that are legitimately meant to bring smiles to followers' faces and boost customer engagement.
Don't forget to share content with your followers on your personal feed as if they were friends: this might include posting memes, inspiring updates, or just re-sharing interesting photos or artwork (all properly credited, of course) that can boost your followers' mood throughout the day.
More tips for your Instagram presence
The process of gaining an Instagram following is multifaceted.
Your strategies will be more effective if you are familiar with best practices on the network.
Here are some of the most important IG essentials you need to know:
Here are 13 ways to promote your Instagram account in a way that actually works
How to spice up your account with Instagram posts
The best way to regram on Instagram
to gain more followers
What to include in your Instagram bio to get more followers
How are you growing your Instagram following?
You can increase your reach by utilizing these tips to get followers on Instagram, which continues to grow in popularity with audiences.
You can start a free trial today if you're ready to use Sprout's powerful tools to manage your Instagram account.
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