how to increase likes on facebook post
"how to increase likes on facebook post?" is a question that everyone who utilises Facebook for business asks.
Even if you aren't on Facebook, your followers can post your material there to help you gain even more visitors.
Getting as many shares and likes as possible makes sense for 99 percent of businesses with an internet presence.
When a Facebook user likes or shares your post, it is shared with all of that user's friends.
It aids in the increase of traffic, subscribers, and ultimately customers.
Please don't misunderstand me. Twitter, Instagram, Snapchat, and YouTube, among other social media channels, are all crucial. However, Facebook is the cornerstone of a strong social media strategy.
It's difficult to overlook Facebook's 2.2 billion monthly active users. Simply based on this, your target market is almost certainly using this platform.
However, simply creating a Facebook business page and providing material is insufficient for success. Nobody will see your promotions or what you have to offer if they don't like your page.
It's a prevalent misperception that gaining Facebook followers is an expensive investment.
You don't have to spend money on Facebook ads just because some companies do. To encourage people to like your Facebook page, you don't need to invest any money.
Do you doubt me? Continue reading to learn how. I'll teach you the greatest strategies and best practises for increasing Facebook likes and shares without spending money.
Create shareable content
Unless you're a brand new business with a brand new Facebook profile, I'm guessing you're not beginning from scratch. Take advantage of the people who already like your page as one of the first things you should do.
Encourage these folks to share your posts with their own networks. The simplest method to do this is to post highly shareable material.
These are the top 10 most shared posts of 2017 according to Buzzsumo:
Four of the top ten posts were videos, as you can see. Three of these four were specifically music videos.
I understand that making music videos is out of reach for most of you. Furthermore, publishing a music video may not be appropriate for your brand. That is not to say you should give up.
On this list, quizzes and news pieces received a lot of shares.
It's not always necessary to be inventive. It may be sufficient to just ask users to share your material.
Otherwise, you'll have to put your best foot forward in order to create high-quality content that is both unique and engaging to your target audience.
Have you recently published fresh innovative research? Can you make a video that goes viral quickly? These factors can help your content stand out.
Anything surprising, controversial, or newsworthy can generate buzz and encourage people to share your content.
These postings will be visible by the friends of individuals who shared your material once it has been shared.
But now there's a better chance that more people will like your page so that they may see more of this type of content in the future.
Timing is everything
Consider how frequently you use Facebook.
Is it only once a day? Once a week, maybe? Once a month, at most?
You should also consider the time of day you post on Facebook. When it comes to building interaction and earning more likes, all of this matters.
According to research, the ideal days and times to upload material on Facebook are:
When is the best moment to share anything on Facebook?
According to this research, engagements will be higher later in the week and on weekends. This makes logic when you think about it.
People have occupations, and the weekdays are frequently busier. However, when the weekend approaches, they may become anxious and slack off if they are ahead of schedule.
In order for them to spend more time on Facebook. People are also more likely to like, share, and comment on your content on weekends since they are happier.
You should also think about who likes your Facebook page. If 90% of your followers are from the United States, for example, posting at 3 a.m. EST is unlikely to generate high interaction.
That's when my favourite time-saving social media marketing tools come in handy.
You won't have to do it manually each day if you use these automated tools to plan your Facebook posts at the best times.
Your posting schedule must be constant as well. Maintain your strategy. For a month or so, don't post consistently and then go silent.
However, you do not want to spam your followers by posting too frequently. According to research, 46% of individuals will unfollow a brand on social media if it posts too frequently. However, 18% of people will unfollow brands if they don't update frequently enough.
Find a happy medium between the two extremes.
Keep your posts short
On social media, no one will read large blocks of text.
They are seeing far too much from their friends and relatives. They are unlikely to prioritise reading lengthy articles from brand pages.
Users of social media networks like Facebook are accustomed to scrolling through content quickly.
You should also evaluate how many Facebook users use their mobile devices to view content:
On your computer screen, the percentage of users who use which device to access Facebook graphs will appear much longer on mobile devices. Furthermore, reading big blocks of text is challenging.
It's possible that you're not getting enough likes since you're uploading long content.
What should the length of your posts be? Five of the most popular Facebook sites were studied to determine the length of their content:
News from Fox
Huffington Post/NBC News
BuzzFeed News BBC
The researchers discovered that 33 percent of the posts in this sample were ten words or less. Shorter is usually better, according to a decent rule of thumb.
If people see your posts aren’t long, they will be less hesitant to like your page.
Encourage comments (and respond to them)
Getting Facebook users to remark on your posts is an excellent strategy to increase your page's visibility. The more people who see you, the more likes you'll earn.
This is because friends of those who leave comments will see them, even if they aren't following your page. Their timelines will be updated with the post and comments.
You might earn more likes now that other people can view your postings.
Users will want to engage with your page even more if they see you respond to others. There are a variety of reasons why you might want to reply to a comment:
respond to a user's query
accept a different viewpoint and thank someone for favourable feedback
Not everyone will always have anything positive to say or agree with you.
That's absolutely OK. You still have time to respond to those comments. Just remember to keep things professional and on brand at all times.
You don't want to get into a public debate with your opponent. However, as long as disagreements are handled respectfully, there's nothing wrong with them. So proceed with caution before approaching this.
Take a look at how Hydroflask handled a customer complaint in the comments section:
Example of Hydro Flask reacting to a Facebook comment from a customer
It's critical that you respond to comments promptly.
We know that 80% of customers expect a brand to respond to a social media comment within 24 hours. Waiting too long to respond can be detrimental to your social media marketing plan.